This article explains how to market your investigation services using social media, advertising and private investigator directories
How to Promote Your Private Investigation Agency on Social Media
In this section, I’ll explain how to sign up and connect with others in the investigation industry. Also, I’ll explain how to drive traffic to your website, expand your audience and get new clients.
Overview of Social Media
Social media offers you the opportunity to promote yourself, your ideas, your business and your services to a worldwide audience. There are hundreds of social media networks, but I recommend focusing your efforts just a few: Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google Plus. Below, we’ll discuss how to get started with each to promote your business.
Social media networks like Facebook and Twitter started off as way to connect with people you know, would like to know, or have an interest in. Over the years, the networks have grown into much more. In addition to being a way to keep in touch and communicate with friends and family, they are now a powerful business marketing platform.
The number of regular users on both Facebook and Twitter is in the millions and steadily rising. Twitter has over 500 million users, while Facebook is a giant with over a billion users. LinkedIn is one of the most used sites for professional networking, reaching millions of professionals around the world. The majority of users on these platforms check their account at least once a day.
Related: View a list of the most popular social media networks.
More than 70 percent of online marketers use these networks to promote businesses. It is a cost-effective and easy method to reach out to millions around the world.
At least half of social media users agree that their purchases and choices are influenced primarily by social networking sites.
Create an account for yourself on the most popular networks, including Facebook, Twitter, LinkedIn, Instagram and Google+. Fill out your profile on each network completely. Customize your profile with images and logos. Be sure to include a link to your website.
Start building followers. Initially, ask friends and family to follow you, like your page and share with their friends and followers. If you are running an agency with multiple employees, have everyone in your organization create accounts and follow each other.
Identify and follow influential members and organizations. If you connect with the right users, Twitter can be a great way to stay in touch with what is going on in the private investigation industry. Following others is a great way to get others to follow you. If they do follow you back, send them a quick note to say thank you.
Tweet often. The more you tweet, the more exposure you will get on the network. Focus on sharing helpful information such as how-to articles, industry reports, investigation tips, etc.
Like other people’s tweets. If you see something you like, click on the heart icon under the post. This will show up in your activity thread and will be visible to your follows. Be careful about what you “like” because it shapes others’ opinions of you and affects their perception of whether it is worthwhile to follow you. If you’re a crime scene investigator, but you’re constantly liking pictures of food, others may not find it worthwhile to stay connected.
Retweet helpful information to share with your followers.
Other Ideas for Leveraging Social Media
- Download and install the primary social network apps on your mobile phone or tablet, so you can stay in touch when you’re on the go.
- Add links to your social media pages on every page of your business website. If you don’t have a website yet, learn how to setup a website.
- If you send out a newsletter, include links to your social profiles to help build followers.
Private Investigator Directories
Private Investigator Directories are a great way to market your investigation services. Check out the eInvestigator.com Private Investigator Directory. You can list your agency for as little as $3.95 a month and connect directly with people who need to hire a private investigator.
Advertising is the primary method by which most companies create awareness about their products and services. Digital marketing experts estimate the most Americans are exposed to 4,000 to 10,000 advertisements each day. Given all of that noise, it is becoming increasingly difficult for small businesses to create advertising that actually works, without investing a lot of money.
Following are some suggestions for using advertising to market your investigation services:
- Online advertising is likely to be the most affordable option that will yield the best results. Online advertising comes in many forms, such as a banner on your state’s private investigator association.
- Local advertising in newspapers, local magazines can be useful. However, I recommend that you avoid billboards and signage.
- Brochures, flyers, pamphlets and other printed materials can be useful when passed out during relevant events. Relevant events include those that your target market is attending. For example, if you specialize in background checks, then you would pass out marketing publications at events involving local businesses.
Questions and Comments
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