Social media offers you the opportunity to promote yourself, your ideas, your business and your services to a worldwide audience. There are hundreds of social media networks, but we recommend focusing your efforts just a few: Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google Plus. Below, we’ll discuss how to get started with each to promote your business.
Social media to the rescue
Social media networks like Facebook and Twitter started off as way to connect with people you know but may have lost touch with. But over the years, they have become powerful tools to promote your work and your business. These networks were used mainly by youth early on, but now have become popular with young and old alike. Both these networks have millions of members, with a majority of them being regular users who log in to their accounts at least once a day, every day. LinkedIn is a wonderful network to connect with professionals from your field from across the world, as well as to find genuine jobs and quality people for your organization.
With businesses using these networks to promote their products and services, at least half of these users agree that their purchases and choices are influenced primarily by social networking sites. More than 70 percent of online marketers use these networks to promote businesses. It is a cost-effective and easy method to reach out to millions around the world. So why should you, as a private investigator, be left behind?
A few ways you can promote your private investigation business on Facebook, Twitter and LinkedIn:
Create an account for yourself on these networks, fill out the profiles in complete detail. Provide any applicable links to websites or news pieces on your work.
Link your various social network accounts by giving backlinks to your other profiles so that potential clients can get adequate information about you, no matter what network they use.
Create a separate page on Facebook where you can talk about your work, areas of expertise and give contact information for potential clients.
Ask friends and family to share and invite people to like or follow you on these networks, and endorse your skills on LinkedIn.
Connect with media houses and professionals on networks to promote your work.
Facebook lends you legitimacy, LinkedIn gives you opportunities to grow your business and Twitter helps you break into the world of private investigation with a bang.
Promote Your Private Investigation Business on Twitter
Once Twitter became a public company, it struggled to grow its user based and lagged behind other social media giants like Facebook, Instagram and Snapchat. However, in recent months, Twitter is slowly beginning to turn things around by adding new enhancements and leveraging new technology. These improvements should continue in the future as the company invests in expanding the platform to attract new users and drive usage.
From a business perspective, Twitter is a great way to promote your brand and drive traffic to your agency website. The more active you are, the traffic you’ll generate. It is also a great way to stay in touch with current events and changes in the investigation industry. Therefore, we feel that Twitter is still a viable platform and should be a part of your social media strategy. Here are some tips for leveraging it to market yourself, your business and your services:
- Completely fill out your bio and customize your page. Make sure you have a link back to your website to drive traffic
- If you are running an agency, have everyone in your organization create a twitter account and follow each other.
- Identify influential members and organizations in the industry, visit their profile and follow them. If you connect with the right users, Twitter can be a great way to stay in touch with what is going on in the private investigation industry. Following others is a great way to get others to follow you. If they do follow you back, send them a quick note to say thank you.
- Tweet often. The more you tweet, the more exposure you will get on the network. Focus on sharing helpful information such as how-to article, industry reports, investigation tips, etc.
- Like other people’s tweets. If you see something you like, click on heart icon under the post. This will show up in your activity thread and will be visible to your follows. Be careful about what you “like” because it shapes others opinions of you and effects their perception of whether it is worthwhile to follow you. If you’re a crime scene investigator, but you’re constantly liking pictures of food, others may not find it worthwhile to stay connect.
- Retweet helpful information to share with your followers.
Social network number crunching
The number of regular users on both Facebook and Twitter is in the millions and steadily rising. Twitter has over 500 million users, while Facebook is a giant with over a billion users as of 2014. LinkedIn is one of the most used sites today for professional networking, reaching millions of professionals around the world.
What are you waiting for then? Get on these social networks now and use them effectively to get clients for your private investigation business so you can grow and make a name for yourself.
- Download and install the primary social network apps on your mobile phone or tablet, so you can stay in touch when you’re on the go.
View a list of social media websites.