Everyone loves getting a deal. Doing a little bit of research upfront gives us the opportunity to get the products and services we love for less money. This article provides an overview of online coupons and includes a list of online coupon websites. Use this helpful list as a starting point when searching for discount codes for just about anything you purchase, online or offline.
What is a Coupon?
In marketing, a coupon is a ticket, document, or code that is exchanged for a financial discount or rebate when purchasing a product. Manufacturers and retailers issue documents such as advertisements, vouchers, certificates, cards, redemption slips, and tokens. They can be issued in electronic or physical form.
In addition to financial discounts, many retailers offer vouchers that are redeemable for free products, free or discounted shipping, free memberships, and for many other reasons.
The purpose of a coupon is to get a person to take some sort of buying action, either to purchase a product, register their name and address, visit a store, etc.
Online coupons are designed specifically for purchasing goods or services on the internet. They are usually not redeemable in stores, but some retailers do offer the option of redeeming them in stores. These are typically referred to as “printable” versions.
Retailers also offer redeemable codes to encourage customers to use the internet for purchases because the internet is typically a lower cost delivery channel for a retailer (meaning it costs less for them to sell you a product or service online than it does in a retail store).
To redeem a coupon or voucher at a retail store, it is usually required that you print the actual document or voucher and bring it to the retailer for verification. For online purchases, it is usually only necessary to enter the promotion code in the appropriate box during checkout. In some cases, a particular promotion code or keyword can be mentioned when placing a telephone call to a retailer.
Some of the websites on our list of online coupon websites have the code embedded within the link to the retailer, so you don’t have to type a redemption code during checkout. If you see advertisements for vouchers of this nature, be sure to check that you received the appropriate discount during checkout.
Validity and Expiration
It is important to note that not all advertisements or special codes will be valid. Retailers usually offer discounts for a limited time or related to a specific promotion. Some of the websites on our list of online coupon websites include feedback from users regarding the validity of particular codes.
This is a helpful feature because it gives you some idea of the likelihood that it will be valid. If you are printing a physical copy of a ticket, remember to check the expiration date.
List of the Best Online Coupon Websites
There are a number of database websites that provide discounts and savings that can be printed and redeemed in person a retail store. Also, the companies on this list of online coupon websites often provide promotional codes that can be used when purchasing items online.
Many of the best websites allow you to search by category or even by a specific retail store. Following are my favorites:
- Coupons.com – Provides free printable advertisements, grocery discount vouchers, recipes, and internet certificates for thousands of products.
- Coupon Mom – Cut your grocery bill in half with grocery deals by state, drugstore deals, restaurant discounts, and more.
- Groupon – Groupon features a daily deal on the best stuff to do, see, eat, and buy. Groupon came on the scene as the “next big thing” especially in regard to daily deals, but has declined somewhat with new entrants into the daily deals space. Groupon faces tough competition from LivingSocial (see below) and more recently from the online retail giant, Amazon.com. Based on my personal experience, Groupon is best for experiences, rather than products.
- LivingSocial – LivingSocial offers the best daily deals on handpicked experiences that can be shared with friends.
- Lozo – Easy to use website with over $500 in grocery advertisements. Browse the site and print the certificates you need, or simply fill out your grocery list and let the discounts come to you. I use this site personally because it is easy to browse and print the things I need. However, there is one frustrating thing about this particular site. They aggregate deals from multiple sites. So, when it comes time to print out everything you clipped, you have to go to all of the different sites to print.
- MyCoupons.com – One of the oldest couponing sites on the internet. Great site for coupon codes, printable grocery vouchers, and discount shopping.
- Proctor & Gamble (P&G) – Proctor & Gamble’s online store is full of discounts and certificates for products that you order every day. Find sizable discounts on such brands as Olay, Gillette, Crest, Pampers, Duracell, and Tide. Many of these same ads are distributed directly to mailboxes around the country. Personally, I use at least one of these every week when I go shopping.
- RetailMeNot – Find codes and discounts for online stores, discount codes, vouchers, and promo codes for great discounts at thousands of online stores. Also, RetailMeNot distributes a printed, physical flyer to mailboxes in some areas.
- Ultimate Coupons – This couponing website helps online shoppers save money using free coupons and codes, sales and special deals, comparison shopping, and other methods. One thing that sets them apart from other sites is their employees hand-test the voucher to make sure they work. There is nothing more frustrating than an ad that doesn’t work.
- Valpak.com – You may recognize ValPak from the marketing mailers you receive in your mailbox each week. Valpak.com is one of the largest websites with money-saving deals you can print for free.
- Coupon Cabin – In the past, this site offered a large selection of test and guaranteed vouchers to help you get discounts on products you’re looking for. Cabin was previously recognized and recommended by the media as a quality site by the New York Times, Wall Street Journal, USA Today, Good Morning America, and even Oprah.
Questions and Comments
If you have any questions about this list of Online Coupon Websites, please post a message below. Also, view our other Lists of Lists.